Analyst relations 101: how much do I need to pay to be in a Gartner Magic Quadrant? And 4 other analyst relations myths.
Debunking AR industry myths, like paying for MQ inclusion works and everyone should want to be in a Gartner MQ.
Starsight Transmissions
Starsight Transmissions is the blog by Starsight Analyst Relations, the essential resource for analyst relations insights, current trends and industry news about industry analysts, analyst relations -and much more!
Analyst relations 101: 3 ways to use inquiries as your secret competitive weapon.
Three examples of ways you can leverage analyst inquiries for ROI on your analyst firm research contracts and to get smarter faster.
Analyst relations 101: 3 ways to use inquiries as your secret competitive weapon. Read More »
Analyst relations 101: magic numbers: the hidden impact of market shares and forecasts.
We explain how technology vendors can make magic with market shares and forecast reports from industry analysts. With input from analysts at firms including IDC, Canalys, PAC and ITCandor.
Analyst relations 101: magic numbers: the hidden impact of market shares and forecasts. Read More »
Analyst Relations 101: The powers and limitations of market share methodology.
Technology vendors, start-ups and scaleups all can weaponise market shares. We spoke to some industry analysts that are experts in market shares to unpack the process of creating them and the limitations of the method. Here’s what you must understand about them.
Analyst Relations 101: The powers and limitations of market share methodology. Read More »
Analyst relations 101: how to move the dot in the Gartner Magic Quadrant?
Prepare to compete at Olympic-level in your next Gartner Magic Quadrant with tips for success from our partner, Nigel Montgomery.
Analyst relations 101: how to move the dot in the Gartner Magic Quadrant? Read More »
Analyst Relations 101: How are your analyst research subscriptions like a gym membership?
Starsight’s five drills for industry analyst research subscriptions show how they are just like a gym membership. Both are use it or lose it and for both you need to put in the work to see results.
To swag or not to swag? How giveaways can support your analyst relations strategy.
A Starsight survey of analysts and AR pros gave us valuable insights on industry best practices when it comes to event swag.
To swag or not to swag? How giveaways can support your analyst relations strategy. Read More »
What are the 4 business impacts of analyst relations?
Understand the benefits of an analyst relations program beyond inclusion in a report. Read our blog to understand the 4 business impacts of AR.
What are the 4 business impacts of analyst relations? Read More »
10 truths on Analyst Relations for tech startups.
AR does not have to be a “blue-chip vendor only” advantage. Tech startups, can, and should, implement AR programme as early as possible.
10 truths on Analyst Relations for tech startups. Read More »
The 5 differences between Analyst Relations and PR –and why you should run them separately.
PR comes out best managing a crisis whilst AR is best at enabling you to lead a category. Differences: targets, content, timeframes, salience & focus.