EBOOK: The rise of B2B peer review sites.
Download our eBook on peer review sites to learn how to manage your reputation and leverage social proof to win trust and deals.
EBOOK: The rise of B2B peer review sites. Read More »
Best practices
4 ways to make your analyst relations strategy drive value in 2023.
Learn how analyst relations can boost your business and improve your company strategy in 2023.
4 ways to make your analyst relations strategy drive value in 2023. Read More »
Gear up for 2023 with analyst predictions.
Each year, analysts host predictions events. How can these help you plan for business success? Read this blog to find out how and to access these insights.
Gear up for 2023 with analyst predictions. Read More »
How much do I need to pay to be in a Gartner Magic Quadrant? And 4 other analyst relations myths.
Debunking AR industry myths, like paying for MQ inclusion works and everyone should want to be in a Gartner MQ.
3 ways to use inquiries as your secret competitive weapon.
Three examples of ways you can leverage analyst inquiries for ROI on your analyst firm research contracts and to get smarter faster.
3 ways to use inquiries as your secret competitive weapon. Read More »
How to move the dot in the Gartner Magic Quadrant?
Prepare to compete at Olympic-level in your next Gartner Magic Quadrant with tips for success from our partner, Nigel Montgomery.
How to move the dot in the Gartner Magic Quadrant? Read More »
How are your analyst research subscriptions like a gym membership?
Starsight’s five drills for industry analyst research subscriptions show how they are just like a gym membership. Both are use it or lose it and for both you need to put in the work to see results.
How are your analyst research subscriptions like a gym membership? Read More »
To swag or not to swag? How giveaways can support your analyst relations strategy.
A Starsight survey of analysts and AR pros gave us valuable insights on industry best practices when it comes to event swag.
To swag or not to swag? How giveaways can support your analyst relations strategy. Read More »
10 truths on Analyst Relations for tech startups.
AR does not have to be a “blue-chip vendor only” advantage. Tech startups, can, and should, implement AR programme as early as possible.
10 truths on Analyst Relations for tech startups. Read More »
The 5 differences between Analyst Relations and PR –and why you should run them separately.
PR comes out best managing a crisis whilst AR is best at enabling you to lead a category. Differences: targets, content, timeframes, salience & focus.