Starsight’s five drills for industry analyst research subscriptions show how they are just like a gym membership. Both are use it or lose it and for both you need to put in the work to see results.
A Starsight survey of analysts and AR pros gave us valuable insights on industry best practices when it comes to event swag.
To swag or not to swag? How giveaways can support your analyst relations strategy. Read More »
Understand the benefits of an analyst relations program beyond inclusion in a report. Read our blog to understand the 4 business impacts of AR.
What are the 4 business impacts of analyst relations? Read More »
AR does not have to be a “blue-chip vendor only” advantage. Tech startups, can, and should, implement AR programme as early as possible.
10 truths on Analyst Relations for tech startups. Read More »
PR comes out best managing a crisis whilst AR is best at enabling you to lead a category. Differences: targets, content, timeframes, salience & focus.
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