The 5 differences between Analyst Relations and PR –and why you should run them separately.
PR comes out best managing a crisis whilst AR is best at enabling you to lead a category. Differences: targets, content, timeframes, salience & focus.
Hello world, We are Starsight!
Starsight Communications is a new analyst & influencer relations agency, supporting vendors to build relationships with firms and deliver AR tactics.
Hello world, We are Starsight! Read More »