Navy blue background with white text reading "Do these 5 things before speaking to industry analysts" on the left and an orange graphic of a presenter on the right.

Analyst relations 101: 5 things you should do before speaking with industry analysts.

/ Analyst relations, Best practices, Starsight Transmissions /

Industry analysts are a demanding audience like no other. Spokespersons should be trained explicitly in speaking with these market experts. Check out this blog post for advice on managing those industry analyst meetings.

Analyst relations 101: 5 things you should do before speaking with industry analysts. Read More »

5 ways analysts can help technology vendors to improve their thought leadership content marketing with an original point of view.

5 ways tech vendors can leverage industry analysts to shape and refine their thought leadership content.

/ Analyst relations, Best practices, Starsight Transmissions /

Starsight Transmissions: 5 ways analysts can help technology vendors to improve their thought leadership content marketing and social proof with an original point of view thanks to analyst relations.

5 ways tech vendors can leverage industry analysts to shape and refine their thought leadership content. Read More »

Blog header image. Navy blue background with white text reading "Top briefing tips from analysts" on the left with photographs of people on the right.

ANALYST RELATIONS 101: how to prepare an analyst briefing and what do analyst want to hear from B2B tech vendors?

/ Analyst relations, Best practices, Starsight Transmissions /

No matter what your PR agency says, industry analysts are not the same as media journalists. Press reporters interviews are an opportunity to tell your company’s story in the hope of inspiring a newsworthy, clickable, headline. Briefings for industry analysts such as the FIG’s (Forrester, IDC and Gartner) and others firms are an opportunity to

ANALYST RELATIONS 101: how to prepare an analyst briefing and what do analyst want to hear from B2B tech vendors? Read More »

Blog header image. White text reading "How can you tell your analyst relations has reached cruising altitude?" on a navy blue background above an orange graphic drawing of a Rocketship.

How can you tell your analyst relations has reached cruising altitude?

/ Analyst relations, Best practices, Starsight Transmissions /

Have you ever started a job and had to make your way around the office? Introducing yourself to all the teams you might work with some day and trying to prove that you’ll be a great asset to them. After a few weeks, you might work with some of those people and try to learn

How can you tell your analyst relations has reached cruising altitude? Read More »

This website uses cookies. By continuing to use this site, you accept our use of cookies.