In the world of analyst relations, putting all your eggs in the Gartner basket can be risky and potentially damaging for your brand. Of course the big FIG is influential and its Magic Quadrant is ubiquitous, but there are many other analyst firms out there with vendor evaluations of their own that may carry a […]
Don’t tier industry analysts with prejudice. Read More »
What are the alternatives to the Gartner Magic Quadrant?
List of evaluative methodologies for B2B tech vendors and service providers by Starsight Analyst Relations.
Includes: Gartner Magic Quadrant, Forrester Wave, IDC MarketScape, Barc Score, Dresner Wisdom of Crowds, Everest Peak Matrix, Fosway 9-Grid, Frost Radar, GigaOM, KuppingerCole Leadership Compass, Nucleus Value Matrix, Omdia Universe, QKS Spark Matrix, RIA Selection Matrix.
Industry analysts hold a unique and influential role in the B2B technology space. They provide critical insights from their vast interactions with tech buyers and vendors. So treat those analysts like the VIPs they are.
Analysts are VIPs – Very Influential Persons. Read More »
There’s a new Gartner quadrant in town –and it’s not magic. Enter the Gartner Emerging Market Quadrant (eMQ). Landmark evaluative methodologies are a cornerstone of analyst firm research. The most famous of those vendor rankings is undoubtedly the Gartner Magic Quadrant. Other firms try to replicate it because technology provider selection tools for B2B tech
64% of B2B marketing leaders don’t trust their organization’s marketing measurement for decision-making, according to Forrester. And most B2B marketing isn’t measured scientifically at all. Traditionally, marketers look at the buying process and often turn it into a buying funnel where they can score leads in three stages: Causality and known unknowns make linking this
Are your marketing metrics losing you sales? Read More »
The AIDA sales funnel is dead and it’s been replaced by a B2B sales spaghetti monster. Target industry analysts to influence sales and ensure prospects hear about tech vendors at every stage.
How analysts impact the sales process? Read More »
You analyst relations plan should be an iterative process, not a one and done activity. Follow these four steps to update your plan and set yourself up for AR success.
Are you in shape for 2024? Check our 4 steps for your analyst relations plan. Read More »
In the annual IIAR> awards, team Starsight was voted the top agency in EMEA for 2023 by industry analysts, a true testimony of our deep relationships with those top tech influencers.
Starsight voted #1 analyst relations agency in EMEA for 2023. Read More »
Outsourcing your analyst relations function without successful planning can lead to disaster. Read this blog to understand the common pitfalls and the 7 wonders that can come from working with an external AR agency.
The 7 wonders of outsourced analyst relations. Read More »
Industry analysts are a demanding audience like no other. Spokespersons should be trained explicitly in speaking with these market experts. Check out this blog post for advice on managing those industry analyst meetings.
Do these 5 things before speaking with industry analysts. Read More »
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