FIG, Starsight’s acronym for Forrester, IDC and Gartner, are the largest industry analysis firms in reverse order. Check who they are, past the magic quadrant.
The FIGs: Who are the 3 biggest ICT analyst firms? Read More »
Have you ever started a job and had to make your way around the office? Introducing yourself to all the teams you might work with some day and trying to prove that you’ll be a great asset to them. After a few weeks, you might work with some of those people and try to learn
How can you tell your analyst relations has reached cruising altitude? Read More »
Download our eBook on peer review sites to learn how to manage your reputation and leverage social proof to win trust and deals.
EBOOK: The rise of B2B peer review sites. Read More »
As the only European agency on the podium, we are once again leading the field on our side of the Atlantic.
Learn how analyst relations can boost your business and improve your company strategy in 2023.
4 ways to make your analyst relations strategy drive value in 2023. Read More »
Debunking AR industry myths, like paying for MQ inclusion works and everyone should want to be in a Gartner MQ.
Starsight’s five drills for industry analyst research subscriptions show how they are just like a gym membership. Both are use it or lose it and for both you need to put in the work to see results.
How are your analyst research subscriptions like a gym membership? Read More »
Understand the benefits of an analyst relations program beyond inclusion in a report. Read our blog to understand the 4 business impacts of AR.
What are the 4 business impacts of analyst relations? Read More »
AR does not have to be a “blue-chip vendor only” advantage. Tech startups, can, and should, implement AR programme as early as possible.
10 truths on Analyst Relations for tech startups. Read More »
PR comes out best managing a crisis whilst AR is best at enabling you to lead a category. Differences: targets, content, timeframes, salience & focus.
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