Chloe Roberts

Chloe Roberts has worked directly in analyst relations for over 3 years. Her experience includes working with large enterprises, Hewlett Packard Enterprise (HPE) and Microsoft, as well as a variety of start-up and scaleup clients with Starsight. In May 2021 Chloe joined the IIAR> as a member and became a certified Industry Analyst Relations professional. She has a BSc in Communication and Media Studies from Loughborough University and is currently studying for a Masters in Strategic Communication at the University of Western Australia.

A graphic depiction of the make up of a market share methodology. It comprises of: segmentation, granularity, top-down, bottom-up, precision, consensus and assumptions | Starsight Analyst Relations

Analyst Relations 101: The powers and limitations of market share methodology.

/ Analyst relations, Starsight Transmissions /

Technology vendors, start-ups and scaleups all can weaponise market shares. We spoke to some industry analysts that are experts in market shares to unpack the process of creating them and the limitations of the method. Here’s what you must understand about them.

Analyst Relations 101: The powers and limitations of market share methodology. Read More »

This website uses cookies. By continuing to use this site, you accept our use of cookies.