Forrester analysts are evaluating your market–are you ready to make waves? Gartner’s Magic Quadrant isn’t the only landmark vendor evaluation among the FIGs (Forrester, IDC, Gartner). IDC has a MarketScape and Forrester has a Wave. Get to know the Wave in this blog post all about Forrester’s research methodology.
How to surf the Forrester Wave. Read More »
Industry analysts hold a unique and influential role in the B2B technology space. They provide critical insights from their vast interactions with tech buyers and vendors. So treat those analysts like the VIPs they are.
Analyst Relations 101: Analysts are VIPs – Very Influential Persons. Read More »
You analyst relations plan should be an iterative process, not a one and done activity. Follow these four steps to update your plan and set yourself up for AR success.
Are you in shape for 2024? Check our 4 steps for your analyst relations plan. Read More »
In the annual IIAR> awards, team Starsight was voted the top agency in EMEA for 2023 by industry analysts, a true testimony of our deep relationships with those top tech influencers.
Starsight voted #1 analyst relations agency in EMEA for 2023. Read More »
No matter what your PR agency says, industry analysts are not the same as media journalists. Press reporters interviews are an opportunity to tell your company’s story in the hope of inspiring a newsworthy, clickable, headline. Briefings for industry analysts such as the FIG’s (Forrester, IDC and Gartner) and others firms are an opportunity to
Each year, analysts host predictions events. How can these help you plan for business success? Read this blog to find out how and to access these insights.
Gear up for 2023 with analyst predictions. Read More »
Three examples of ways you can leverage analyst inquiries for ROI on your analyst firm research contracts and to get smarter faster.
Analyst relations 101: 3 ways to use inquiries as your secret competitive weapon. Read More »
We explain how technology vendors can make magic with market shares and forecast reports from industry analysts. With input from analysts at firms including IDC, Canalys, PAC and ITCandor.
Analyst relations 101: magic numbers: the hidden impact of market shares and forecasts. Read More »
Starsight Communications was voted as the #2 analyst relations agency by industry analysts in the IIAR> awards 2021.
Starsight voted a top AR agency by analysts in 2021 IIAR> Awards. Read More »
Technology vendors, start-ups and scaleups all can weaponise market shares. We spoke to some industry analysts that are experts in market shares to unpack the process of creating them and the limitations of the method. Here’s what you must understand about them.
Analyst Relations 101: The powers and limitations of market share methodology. Read More »
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