Chloe Roberts

Chloe Roberts has worked directly in analyst relations for over 3 years. Her experience includes working with large enterprises, Hewlett Packard Enterprise (HPE) and Microsoft, as well as a variety of start-up and scaleup clients with Starsight. In May 2021 Chloe joined the IIAR> as a member and became a certified Industry Analyst Relations professional. She has a BSc in Communication and Media Studies from Loughborough University and is currently studying for a Masters in Strategic Communication at the University of Western Australia.

How will a mature Analyst Relations programme supercharge your business Starsight Communications analyst relations maturity assessment.

How will a mature AR programme supercharge your business?

/ Analyst relations, Best practices, Starsight news /

The gap between the most and least mature analyst relations programmes is vast. Many companies mistake activity for progress, yielding coverage and flashy initial outcomes that look impressive in a slide deck. But over time, these efforts plateau. They fail to deliver the deeper, strategic impact that defines a truly advanced AR programme.
Starsight is piloting an analyst relations maturity assessment – sign up to be among the first to assess your AR maturity.

How will a mature AR programme supercharge your business? Read More »

Blog header image. Navy blue background with white text reading "Top briefing tips from analysts" on the left with photographs of people on the right.

ANALYST RELATIONS 101: how to prepare an analyst briefing and what do analyst want to hear from B2B tech vendors?

/ Analyst relations, Best practices, Starsight Transmissions /

No matter what your PR agency says, industry analysts are not the same as media journalists. Press reporters interviews are an opportunity to tell your company’s story in the hope of inspiring a newsworthy, clickable, headline. Briefings for industry analysts such as the FIG’s (Forrester, IDC and Gartner) and others firms are an opportunity to

ANALYST RELATIONS 101: how to prepare an analyst briefing and what do analyst want to hear from B2B tech vendors? Read More »

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