The gap between the most and least mature analyst relations programmes is vast. Many companies mistake activity for progress, yielding coverage and flashy initial outcomes that look impressive in a slide deck. But over time, these efforts plateau. They fail to deliver the deeper, strategic impact that defines a truly advanced AR programme.
We estimate less than 20% of AR programmes are mature enough to deliver on a full range of outcomes. That is all four impacts of AR –insights, awareness, sales and go-to-market. The rest remain stuck in a cycle of reactive engagement, missing the full potential of analyst relations to drive competitive advantage and long-term growth.
what are the 7 key differences between early analyst relations and fully mature AR programmes?
| Low AR maturity. | High AR maturity. |
| Analysts are detractors. | Analysts are advocates for sales. |
| Coverage count. | Awareness & reputation assessments. |
| Focus on activity. | Focus on insights. |
| Transactional relationship. | Trusted advisor. |
| Broadcasting via briefings. | Inquiries as a secret weapon. |
| Outbound activity only. | Inbound requests from analysts. |
| Driven by PR calendar. | Driven by business objectives. |
Be the first to assess your analyst relations maturity.
So, is your analyst relations strategy on track to maturity? We’re offering the opportunity to find out. If you are a technology company, you can participate in the pilot of our Analyst Relations (AR) Maturity Assessment. Only 10 companies will be selected so make sure you express your interest early.
Why Join the Pilot?
- Get early access to our structured AR maturity framework.
- Receive a personalised report with an assessment of your current state.
- Take your programme to the next level with clear next steps.
- Benchmark your AR approach against industry best practices.
- Contribute to the first AR maturity assessment in the industry.
Who Should Apply?
This pilot is ideal for tech companies looking to improve their engagement with industry analysts, whether you’re just starting to think about AR or already have a strategy in place.
How It Works.
- Apply now by filling in the form below.
- If selected, we’ll be in touch to arrange a 30minute call to complete the assessment.
- We will follow up with a short feedback survey to improve the tool.
Spots are limited—apply today to secure your place!
