Analyst & Influencer Relations agency
Engage + Aim High.
ANALYST & INFLUENCER RELATIONS – THOUGHT LEADERSHIP – STRATEGIC COMMUNICATIONS
Industry analysts drive business impact with insights, awareness, sales and go-to-market activity. Ensure your analyst relations fires on all 4 cylinders to deliver benefits beyond coverage.
WHAT ARE THE 4 BUSINESS IMPACTS OF ANALYST RELATIONS?
STARSIGHT TRANSMISSIONS.
Our newsletter keeps you updated on analyst and influencer relations (AR) trends, best practices and industry news.
Sign-up here to get Starsight Transmissions straight to your inbox and never miss a post.
- Don’t tier industry analysts with prejudice.
In the world of analyst relations, putting all your eggs in the Gartner basket can be risky and potentially damaging for your brand. Of course the big FIG is influential and its Magic Quadrant is ubiquitous, but there are many other analyst firms out there with vendor evaluations of their own that may carry a… Read more: Don’t tier industry analysts with prejudice. - Is there magic beyond the quadrant? The top 15 alternative methodologies to the Gartner Magic Quadrant.
What are the alternatives to the Gartner Magic Quadrant? List of evaluative methodologies for B2B tech vendors and service providers by Starsight Analyst Relations. Includes: Gartner Magic Quadrant, Forrester Wave, IDC MarketScape, Barc Score, Dresner Wisdom of Crowds, Everest Peak Matrix, Fosway 9-Grid, Frost Radar, GigaOM, KuppingerCole Leadership Compass, Nucleus Value Matrix, Omdia Universe, QKS Spark Matrix, RIA Selection Matrix. - Analysts are VIPs – Very Influential Persons.
Industry analysts hold a unique and influential role in the B2B technology space. They provide critical insights from their vast interactions with tech buyers and vendors. So treat those analysts like the VIPs they are.
Starsight Services.
Gain an unfair competitive advantage with influencer relations.
All B2B buyers surveys point in the same direction: industry analysts are the alpha and omega of all technology influencers.
We help growing technology vendors to get on the radar of industry analysts and influencers, benchmark and coach existing AR teams to improve their operations and support both growth and scale companies to extend their reach in EMEA and globally, for new business areas, to develop their peer review websites programmes or extend to new influencers personas.
Growth.
Launch your analyst & influencer relations programme to put your B2B tech company on influencers & analysts map.
Teams.
Take your analyst & influencer relations programme to the next level with our AR team benchmarking, spokesperson training, coaching, etc.
Projects.
Boost and extend your analyst & influencer relations programme with support for landmark evaluations such as the Gartner Magic Quadrant, peer review sites and more.
Introducing starsight.
the only 100% IIAR> Certified AR agency.
Starsight is a specialist consultancy established by experienced analyst & influencer relations practitioners. We offer growth and scale companies the full scope of strategic expertise and hands-on best practices previously only enjoyed by blue chip vendors. Until now.
Starsight Communications has the unique expertise to deliver insights-led AR strategies that elevate our clients. We understand you: our unmatched in-house track record is second to none – 30+ years AR expertise with best in-house teams such as IBM, Oracle, Microsoft, HPE, etc. We’re bold, hands-on and insightful, supporting vendors with strategy, insights and execution.
Get in Touch!
Engage early. Engage often.
Are you missing out by not getting in front of top influencers?
We’d love to discuss how getting on the radar of industry analysts and influencers will position your company in the spotlight and get it noticed by buyers.
Head to our contact page to get in touch and discover the power of analyst relations.